Congress sets the amount each year and the U.S. “Since we began talking to the city, we’ve opened two theaters,” Esparza noted.Īll his theaters have relied on federal New Market tax credits, which give a tax break to investors who finance projects in low-income communities. It’s added theaters in Delano and North Las Vegas. In 2016, when Esparza approached Pomona, Maya was operating in Salinas, Bakersfield, Fresno and Pittsburg. That’s a long drought for a city of 160,000. The last downtown theater, the Fox, stopped showing new movies in 1976.
Pomona’s last first-run theater, Indian Hill Cinemas, closed in 2005. Maya’s first theater, in Salinas, opened in 2003.
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Today this mission continues.He started Maya in 2000, seeing a market in the heart of working-class communities for movie theaters that had largely dispersed to glitzy developments on the edges of towns. Moctesuma then set out to create beautiful movie theaters that could be a cornerstone for generations to come. After identifying the right community, he purchased land so that he would be vested. Moctesuma embarked on a mission to target Latino communities that were dramatically underserved with cinemas. While on this venture he began to notice that there were no cinemas in Mexican-American populated urban areas despite the fact that the Latino community has consistently been the highest per capita patronage of cinema. During this time, Moctesuma brought these films on multi-city premier tours hoping to expose his films to a wide audience in an attempt to show them to Mexican-American audiences. In his tenure, Moctesuma produced motion pictures such as Selena, Gettysburg and the Milagro Beanfield War, to name just a few.
These rich childhood memories led Moctesuma to a long career as a Hollywood film producer. This belief started for Moctesuma when he was a child in Boyle Heights during the explosion of American cinema and, in particular, Mexican-American cinema. Maya theaters offers first-run Hollywood movies in high-end cinemas focused on quality of design, state-of-the-art film presentation technology, and providing first-rate entertainment with superior customer service.įor Maya’s founder Moctesuma Esparza, the cinema experience is a time to spend with family and friends while enjoying the richest and most immersive art form ever created. Today this vision has expanded to Bakersfield, Pittsburg, Fresno and Delano, CA with continuing expansion plans in California and beyond. In 2003 Moctesuma’s vision was realized with the launch of the first Maya Cinema in Salinas, CA. Maya’s founder, Moctesuma Esparza combines his lifelong love of film, his vast experience as a film producer and pioneer and entertainment business developer in his pursuit of creating cornerstone movie theaters in communities lacking first run film entertainment options. Maya Cinemas was chartered in 2000 with a mission to develop, build, own and operate modern, first-run, megaplex movie theaters in underserved, family oriented, Latino-dominant communities. Maya Cinemas along with their follow honorees will participate in Hispanic Lifestyle’s BizCon 2018taking place on Jat the Ontario Airport Hotel and Conference Center. Maya Cinemas a megaplex movie theaters have been selected as a Hispanic Lifestyle 2018 Survived and Thrived Business Honoree.
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